Since the 1950s, most movies have released more than one type of trailer. Today, with the digital technology the variety of movie trailers increased, e.g. enabling the fans to participate in the trailer making (check the fan-made trailers page for more info). Below are few typical types of movie trailers:
Standard (Theatrical) Trailer
Usually 0:90 – 2:30 in length. The final promotion for the feature including scenes from the movie, cast members, date of release. Released 2-3 months before the film is exhibited.
Examples of standard trailers:
Teaser Trailer
A short trailer that is generally exhibited many months (6-12 months) before a movie is actually released, to give a brief peek at what the movie will be like, and to build audience anticipation. Such trailers lack actual footage from the film as the scenes have not yet been edited. Teaser trailers are usually much shorter than the final trailer, which reveals more of the storyline of the film.
Examples of teaser trailers:
Sneak Peek
An even shorter preview of the movie than the “teaser trailer.” Usually contains one clip from the movie.
Examples of sneak peek trailers:
Sometimes it’s really difficult to distinguish between a “sneak peek” and a “teaser trailer” unless a video is titled in a particular way.
For other types of trailers see: “What “trailer” means and what kinds there are” and “Types of Film Trailers.”
Check also a trailer campaign for the movie Wolverine, which included such types of trailers as “tweaser” and “fan trailer.”
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